1. Veterans
The primary audience for this film are veterans and the families of veterans. These people are technologically challenged so they get most of their information from association newsletters and very targeted print media. They also still attend regular association meetings which is where they spread their news via word of mouth. The primary concern we have in marketing to them, is that they are constantly being bombarded with people looking for money from them. They have thousands of advertisements in those magazines and millions of pounds of junkmail that pretend to be a service for them but are really just a different kind of health insurance scam.
keywords (USS Randolph, VFW, veteran, Navy, aircraft carrier, World War 2, retired, officer, sailor, shore leave)
On the complete other end of the spectrum are independent filmmakers. These people are on twitter, facebook, stumble upon, pinterest, and tumblr. The place where these guys and girls get their information is usually the internet. The reason for this is probably two fold: firstly, the information comes too fast to wait for print magazines, secondly, independent filmmakers are very specific in their taste. For example, documentary makers generally are only interested in other docs. Keywords (indie, documentary, microbudget, low budget, no budget, personal documentary, anti-verite)
3. Young Boys (ages 8-15)
This audience is a mystery in some ways. They are technology natives which means that they understand the internet in a much different way than the rest of the world does. However this group is not incredibly likely to aggressively look for information about Blivits! This is mostly because they would be unlikely to know that they should be looking for the movie. To that end, the most likely way to find this people are through the television, namely The History Channel and The Discovery Channel or through their school. We are preparing lesson plans to help teachers bring Blivits! into the classroom. Keywords (USS Randolph, Navy, aircraft carrier, World War 2, officer, sailor, model ship, history channel, discovery channel, super carrier)
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