The primary way that I intend to "attack" the job of marketing and distribution is by releasing some of the extra footage that I'm not using directly in the film, online for free. We are already on facebook, and our website is currently being developed to house all of the free video and blogs that we're planning, in the mean time my vimeo page stores the video content that will eventually be released through our website.
While it isn't time to consider some of the other things that Reiss talks about, we have heard his suggestions and are planning on following his advise to focus on live events and have the film available on as many platforms as is possible. In tandem with this strategy, we plan on developing merchandise specifically for the different audience profiles we're discovering.
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